That Super Bowl sure was awesome, right? Since the game was so boring, and we have a one-track mind, the CB Insights team was watching for ads by private companies.
And there were several that caught our eye. From Accel-backed Squarespace to Kickstarter-funded Goldieblox (whose ad came courtesy of Intuit) to a company with $80 million in revenue and no investors, here are the nine private companies with ads during this past year’s forgettable Super Bowl.
Unrelated: our favorite tweet about this year’s game courtesy of Chris Rock.
Investors: Accel Partners, Index Ventures
Headquarters: New York, NY
Investors: e.ventures, Index Ventures, Redpoint Ventures, Elevation Partners
Headquarters: Santa Barbara, CA
Headquarters: San Francisco, CA
4. Alex and Ani
Investors: JH Partners
Headquarters: Cranston, RI
5. Macneil Automotive Products dba WeatherTech
Headquarters: Bolingbrook, IL
6. Woodman Labs
Investors: US Venture Partners, Steamboat Ventures, Riverwood Capital, Sageview Capital, Walden International
Headquarters: San Mateo, CA
7. Beats Music
Investors: Access Industries, The Carlyle Group
Headquarters: Santa Monica, CA
Headquarters: Norwich, NY
Investors: KKR, Silver Lake Partners, Technology Crossover Ventures
Headquarters: Scottsdale, AZ
And its second half ad…
And while it’s now a subsidiary of Softbank Corp, here’s Supercell’s fun spot for Clash of Clans during the Super Bowl pre-game