The Nine Private Companies That Aired Advertisements During the Super Bowl

That Super Bowl sure was awesome, right?  Since the game was so boring, and we have a one-track mind, the CB Insights team was watching for ads by private companies.

And there were several that caught our eye. From Accel-backed Squarespace to Kickstarter-funded Goldieblox (whose ad came courtesy of Intuit) to a company with $80 million in revenue and no investors, here are the nine private companies with ads during this past year’s forgettable Super Bowl.

Unrelated:  our favorite tweet about this year’s game courtesy of Chris Rock.

1. Squarespace

Investors: Accel Partners, Index Ventures

Headquarters: New York, NY

2. Sonos

Investors: e.ventures, Index Ventures, Redpoint Ventures, Elevation Partners

Headquarters: Santa Barbara, CA

http://www.youtube.com/watch?v=dRFiZzpRMSM

3. Goldieblox

Investors: Kickstarter-funded

Headquarters: San Francisco, CA

http://youtu.be/ZVCC83cDch0

4. Alex and Ani

Investors: JH Partners

Headquarters: Cranston, RI

http://youtu.be/B94R8Vh-_ZM

5. Macneil Automotive Products dba WeatherTech

Investors: None

Headquarters: Bolingbrook, IL

http://www.washingtonpost.com/posttv/c/embed/1256083a-886a-11e3-833c-33098f9e5267

6. Woodman Labs

Investors: US Venture Partners, Steamboat Ventures, Riverwood Capital, Sageview Capital, Walden International

Headquarters: San Mateo, CA

http://youtu.be/qEsIMp67pyM

7. Beats Music

Investors: Access Industries, The Carlyle Group

Headquarters: Santa Monica, CA

http://youtu.be/i_eiTQy1QZw

8. Chobani

Investors: None

Headquarters: Norwich, NY

http://youtu.be/bYWqsFpN8J4

9. GoDaddy

Investors: KKR, Silver Lake Partners, Technology Crossover Ventures

Headquarters: Scottsdale, AZ

http://youtu.be/1my0g_tsU30

And its second half ad…

http://youtu.be/mdJ7HZqD8p8

And while it’s now a subsidiary of Softbank Corp, here’s Supercell’s fun spot for Clash of Clans during the Super Bowl pre-game

http://youtu.be/bB1AYlISJrI