Business Model Analysis
SoFi is an online lender with a mobile-first financial platform valued at $4.8B. Its goal is to enable members to borrow, save, spend, invest, and protect their money. We analyze its funding activity, business model, customer acquisition strategy, market size, and competition.
SoFi is a digital personal finance company that offers products and services aimed at helping people borrow, save, spend, invest, and protect their money. The company intends to be the one-stop shop for lending, investing, and banking needs through its membership network that will help consumers achieve financial independence.
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We analyze SoFi’s:
- Funding history
- Business model & traction
- Customer acquisition strategy
- Market size
- Competitors
