Market Map
From shoppable livestreaming to influencer marketing to peer-to-peer marketplaces, these startups are creating a more interactive social shopping experience.
Online shopping is becoming a more social experience.
Retailers from Nordstrom to Macy’s to Verishop are integrating elements like group buying, peer-to-peer selling, interactive video, and more into their online platforms to make the customer experience more seamless and engaging.