Investment in social commerce in India, the US, and China is leading the way as social commerce proliferates and becomes more curated.
As retailers and brands look to make e-commerce more seamless and engaging, they are integrating more parts of the social media experience.
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Along with these efforts, social media companies are introducing their own buying capabilities. And more startups, as a result, are building commerce on the foundations of social media — including elements like chat, discovery, and community influence.