We mined Shopify's acquisitions, investments, and partnerships to discern the company's strategic priorities.
Despite a host of challenges, Shopify keeps on ticking.
Amid a plateau in e-commerce growth and profit challenges — which have led to drops in Shopify’s stock price as well as layoffs — the e-commerce infrastructure leader continues to invest in solutions that will help its roughly 1.8M merchants grow.
The goal is to keep them locked into the Shopify ecosystem: Subscriptions to Shopify’s site builder tech are one way the company makes money; another is its partner program, where over 2,000 B2B affiliates sell services that allow merchants to enhance their e-commerce sites. The e-commerce platform builder also entered the lending business in 2016, providing loans to merchants at fixed rate.
Two of Shopify’s 2022 acquisitions are consistent with its start in building online storefronts: first, in Dovetale, a creator management software, and second in Remix, an open source website developer. But its acquisition of Deliverr plants a bigger stake in fulfillment and delivery.
Using CB Insights data, we uncovered the 4 most important strategic priorities highlighted by Shopify’s recent acquisitions, investments, and partnerships. We then categorized companies by their business relationships with Shopify across these priorities:
- E-commerce infrastructure
- Marketing & personalization tools
- New sales channels
- Shipment & fulfillment enablement
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