Fragrance is set to play a greater role across many sectors in the near future, extending from beauty to entertainment to fashion, among others. Here are 5 emerging trends to watch.
While skincare’s growth has dominated as a topic in personal care and wellness, fragrance is becoming a fierce contender. The fragrance and perfume market is worth $51B worldwide, according to CB Insights’ Industry Analyst Consensus.
However, scent plays a greater role across consumer packaged goods. Outside of the beauty sector, companies across home, entertainment, and other industries are also taking a new approach to fragrance and re-examining its use cases.