We mined Salesforce's acquisitions, investments, and partnerships to discern the company's strategic priorities.
Salesforce ranks among the top 10 most valuable software companies in the world with a market capitalization of $186B.
The company built its business by empowering sales professionals with its flagship customer relationship management (CRM) product. But it has also expanded beyond the CRM through strategic M&A and venture capital investing.
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In the past 5 years alone, Salesforce acquired more than 20 companies, invested in 300+ startups, and amassed an ecosystem of 6,000+ partners.
Salesforce also made its largest acquisitions during this time period: messaging company Slack for $27.7B, business intelligence provider Tableau for $15.7B, and integration platform MuleSoft for $6.5B. The company’s goal is to develop connected products that position it favorably in a cloud-centric, data-dependent, and customer-first future.
Using CB Insights data, we uncovered the 5 most important strategic priorities highlighted by Salesforce’s recent acquisitions, investments, and partnerships. We then categorized companies by their business relationships with Salesforce across these priorities:
- Business intelligence & analytics
- Collaboration & productivity
- Customer Service
- E-commerce & digital marketing