Root Insurance is a $1B usage-based auto insurer. We analyzed Root's funding, business model, customer acquisition strategy, market size, and competitors.
Root Insurance is a licensed auto insurer in 24 states that asks users to test drive for 2-3 weeks using the Root mobile app before receiving (or being denied) a potentially discounted quote.
We analyze Root’s:
- Funding history
- Business model and traction
- Customer acquisition strategies
- Market size
- Competition
