Business Model Spotlight
Roofstock is a $428M real estate investment marketplace for single-family rental properties. We analyze its funding, business model, customer acquisition strategy, market size, and competitors.
Roofstock is a real estate investment platform that allows users to buy or invest in single-family rental (SFR) properties across 24 states. Both institutional and retail investors can use the platform to invest in validated listings from anywhere in the world, without having to inspect the property or meet the tenants themselves.
Roofstock’s mission is to make residential property ownership as an investment asset more cost-effective and accessible to first-time investors as well as experienced asset managers.
We analyze Roofstock’s:
- Funding history
- Business model & traction
- Customer acquisition strategy
- Market size
Roofstock has raised $125M
California-based Roofstock most recently raised a $50M Series D in January 2020 at a $428M valuation. Notable fintech investors Khosla Ventures and Lightspeed Venture Partners participated in the round.
Roofstock’s backers include a mix of traditional VC firms (Bain Capital Ventures, Khosla Ventures, Lightspeed Venture Partners) as well as corporate VCs (SVB Capital and Citi Ventures).
Business model and traction
Roofstock has facilitated $2B+ worth of real estate transactions on its marketplace
Roofstock offers single-family rental homes as investment assets. Its property listings come from a variety of sources, including individual homeowners, agents, property management companies, and verified listing platforms.
Through the company’s platforms, Roofstock Marketplace and Roofstock One, investors can directly buy validated SFR properties, purchase shares of SFR properties, and invest in portfolios across at least 24 states.
Investors can narrow their search based on location, list price, monthly rent, gross yield, cap rate, or annual appreciation. Roofstock pre-certifies all listings, which includes walkthroughs, repairs, valuation analyses, lease reviews, and tenant selection processes.