From contactless checkout to virtual try-ons, tech could help retailers keep shoppers safe — and boost productivity at their stores.
The brick and mortar store is being forced into the future.
Following Covid-19’s early impacts on retail, brands are looking for ways to make in-store shopping safer. Now, several stores are offering hand sanitizer and limiting numbers of shoppers inside, among other measures, to keep consumers and employees safe.
But for permanent solutions, they will likely turn to tech.
While e-commerce growth accelerated in the last few months, most retailers still rely on their stores for the majority of their sales and profits. While implementing certain technologies could make the store safer, a more digitally-attuned setup could also align with shoppers’ evolving preferences — and could help retailers continue to drive productivity through their most important assets.
This would be especially important at discretionary retail (non-essential) stores, which have struggled during closures and now face hesitant shoppers as they reopen.
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