From order-ahead to flexible payment services to targeted marketing, these startups are reshaping the dining out experience.
Speed and ease is critical to delivering a good customer experience. In fact, 43% of consumers would pay more for greater convenience, according to a PwC survey.
When looking at restaurants, convenience innovation is often thought of as on-demand delivery apps. Third-party restaurant delivery is big, representing an estimated $13B industry, according to CB Insights’ Industry Analyst Consensus market-sizing tool. And cloud kitchens, such as CloudKitchens and Muy, that operate like virtual restaurants for these online delivery services, are attracting more investor attention.
However, incumbent restaurant chains can respond by applying technology to rewrite customer expectations for speed and ease in the eating out experience.