From novel genomic datasets to smartphone fertility tracking, advances in women's health continue to gain momentum. Our analysts identified 9 of the biggest women’s health trends to watch in 2020.
Traditional approaches in women’s health are being reimagined, as technology and data spur new insights in previously unexplored areas.
Accessibility, personalization, and integration will be major themes here throughout 2020, especially as demand for remote care skyrockets amid the Covid-19 pandemic.
Connected devices and mobile apps will continue to provide women with accessible solutions across the landscape — from fertility to cardiovascular health. At-home testing devices, telemedicine, and remote monitoring platforms will gain more traction in the current climate.
As new business models emerge to address traditional bottlenecks, more integrated care models will start to take hold. Maternal health, in particular, will benefit from this, as different healthcare stakeholders bundle plans to drive better outcomes.
The collection of real-world data will help address the historical lack of clinical research for women’s health. Analysis of new genomic datasets may also play a key role in better understanding diseases. This will all contribute to developing more personalized care plans.
Moving forward, women’s health will become more comprehensive. Instead of being a distinctly separate category, it will play an integral role across therapeutic areas in delivering more efficient care for women.
Some trends highlighted in our 47-page report include:
- Novel contraceptives will bring more on-demand, personalized options
- Fertility care sees a more transparent, non-invasive, and holistic model emerge
- Sexual wellness starts being integrated into women’s care delivery
- Precision care reshapes the end-to-end maternal health journey
- Demystifying menopause will help women better navigate their midlife health