Personalized rewards. Virtual advisors. Deepfake brand content. Our analysts identified 9 of the biggest shopper engagement trends to watch in 2020.
More than ever, brands and retailers are looking for digital solutions to engage shoppers in new and more effective ways.
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Cost efficiency, boosting online sales, and improving conversion rates are and will remain major themes throughout 2020 as a result of the Covid-19 outbreak.
As shoppers spend more time online, more consumer data will be made available to brands and retailers looking to improve their AI-based solutions for personalization purposes. These include customer service automation, hyper-personalized rewards, and cheaper brand content, among others.
Tech solutions such as video chat and messaging will increasingly be used to connect shoppers with human experts who can provide personalized advice and recommendations.
And once in-store activity resumes, expect physical retail to evolve by including facial recognition as a way to personalize the in-store experience.
Some trends highlighted in our 41-page report include:
- Hyper-targeted shopper marketing
- Deepfakes for hyper-personalized brand content
- Virtual try-ons
- E-shopping human advisors
- Tech-enabled custom products
