This report uses the CB Insights MVP Technology Framework to rank tech market planning decisions and give an adoption playbook for store digitization and task automation solutions.
CB Insights examined tech markets across retail using the MVP framework. This methodology scores top tech markets across two metrics:
Market momentum — Measures private market activity as a signal of the degree of overall market potential. Signals include the number of startups, the amount of capital invested, and the relative maturity of startups in the space, among others.
Industry leader activity — Assesses the degree of tech market involvement among established industry players. Signals include CVC activity, industry and executive chatter, and patent filings, among others.
As shoppers continue to shift spending online, fulfillment and other e-commerce costs are slicing into retailers’ profits. To get the most out of their stores — which remain significant sources of profitability and sales — retailers are investing in tech that helps them run stores more efficiently and drive sales productivity.
In this report, we evaluate 11 store digitization and task automation markets that retailers should monitor, vet, and prioritize toward this effort, including:
- Digital shelf displays
- Employee task management
- Indoor mapping analytics
- Loss prevention tech
- Robotic fulfillment