This report uses the CB Insights Execution Strength & Positioning (ESP) Matrix to analyze vendors developing direct message marketing solutions for brands and retailers.
CB Insights examined solutions in the market using the ESP framework. The methodology scores top technology offerings across 4 categories — Leaders, Outperformers, Highfliers, and Challengers. The purpose of the analysis is to guide technology buyers on the relative strength of private companies.
Trends highlighted in the report include:
- Google’s sunsetting of third-party cookies is putting a premium on first-party customer data and forcing brands and retailers to rethink their customer engagement strategies.
- As e-commerce continues to accelerate amid the pandemic, investors are backing startups that enable personalized shopping experiences. Private companies building direct message marketing software raised nearly $1B in 2020 alone.
- While email remains a top customer engagement channel, several leaders and highfliers are looking to help brands forge stronger customer relationships using SMS.
Download the ESP report using the sidebar to see our full analysis of this technology market.