This report analyzes the digital media space and identifies tech companies building targeted marketing capabilities.
With shoppers moving to digital channels amid the Covid-19 pandemic, deploying effective targeted marketing strategies across these channels is becoming increasingly critical.
However, the targeted marketing landscape is vast. Hundreds of tech providers offer a range of capabilities across the marketing technology stack with the promise of helping companies create seamless consumer experiences across channels.
This report provides a view into emerging tech providers across the targeted marketing tech space, segmented across key categories.
To create this Market Map report, we used the CB Insights tech market intelligence platform to identify 120+ companies across 11 categories representing key trends across targeted marketing technologies for brands and retailers.
- Connected & Broadcast TV Targeting
- Content & Campaign Management
- Contextual & Semantic Targeting
- Data Onboarding & Identity Resolution
- In-Store Targeting
- Location Intelligence
- Marketing Attribution
- Omnichannel Marketing Platforms
- Personalization Software
- Product & Customer Analytics
- Targeted Media Buying Platforms
Download the report to see the detailed market map and companies within each space.