These companies offer closer relationships and data regarding internet personalities, their advertising value, and audience demographics.
The buzz around the Fyre Festival, which was supposed to be a place for internet celebrities to gather but turned into a debacle, has refocused attention on “influencer” tech. These are companies focused on connecting brands with personalities that have followings on social platforms. Deals to companies with the word influencer or influencers in their description peaked in 2016 at 67 deals.
There are M&A opportunities for corporates looking for a way to add influencer marketing capacity to their organizations. There already have been a string of small exits including specialized influencer-related companies bought by Google (FameBit in 2016), The New York Times (HelloSociety), Pinterest (tote), Sprinklr (Little Bird Technologies in 2016), and Twitter (Niche Project for $60M in 2015). Here are a few remaining private companies with high Mosaic scores, 700 and up: