We dug into recent early-stage financings (seed or Series A) to real estate technology companies to see which themes emerged around where the industry is going.
Real estate is a massive asset class representing trillions of dollars in value. To date, the industry has not been thoroughly affected by technology and software, but investment from venture capital investors into technology startups operating in the space has picked up in the last year. Through 2017 year-to-date (6/6/17), investors have already invested $1.46B across 107 deals. At the current run-rate, total dollars invested are expected to exceed 2016 by 25% to $3.4B.
Real estate technology companies are attacking the vertical from a variety of angles and to-date startups have found notable success creating ad-based residential real estate sites. Examples of this include Zillow, Trulia, StreetEasy and more.
Tech companies have not be as successful penetrating the commercial real estate industry. However, some companies like VTS are succeeding in creating platforms for leasing and property management which could end up helping strengthen the category as a whole.
We dug into recent early-stage investments financings (seed or Series A) made to real estate technology companies since 2015 to see where new startups are emerging and mapped them according to the categories in which they operate. Note some companies on the map have gone on to raise past Series A round. Scroll down to see the table with all the startups included in the map.
We define real estate technology as the software tools and platforms used by different participants in the real estate industry, including brokers, investors, real estate-focused lenders and mortgage providers, property owners, and managers, as well as buyers. The category includes online real estate rental and buying guides. We do not include travel rental services like Airbnb.
We’ve divided the map between commercial and residential applications. In circumstances where certain companies straddled both categories we mapped them according to primary use case. Additionally, following industry standards, we placed companies that include a focus on the multi-family market in the commercial category.
Please click on the map to enlarge. The map is not meant to be exhaustive of companies in the space.
The categories in our map are defined accordingly:
Listing & Search Services (residential & commercial) – This category includes startups that help users search for and list commercial and residential real estate. Examples of such companies include CREXi (commercial), and easyProperty (residential).
Marketplaces and Liquidity (residential) – This category helps match residential real estate buyers with sellers and, in certain circumstances, provides sellers with direct liquidity. Examples of companies in this category include Offerpad and Knock.
Marketing/Visualization (residential & commercial) – This category includes startups that provide 3D visualization, virtual reality touring and photography to market properties remotely. Companies attacking this area include IrisVR.
Tech-enabled Brokerage (residential) – Startup brokerages that employ in-house brokers with their own listing services. Examples of companies in this category include Triplemint.
Property and Leasing Management (commercial) – These startups offer tools for property managers and landlords to manage property as well as improve the leasing process. Examples of such companies include commercial real estate property management tool VTS as well as Nestio, which caters to landlords and brokers working in multi-family buildings, and has raised investment from Trinity Ventures and Freestyle Capital, among others.
Property Management (residential) – This category includes companies that offer tools for landlords and homeowners to manage residential property. Cozy Services is a startup in this category that has raised capital from investors like Google Ventures and Social Capital, among others.
Leasing and Renting (residential) – This category includes listing and search startups that connect rental customers straight to the property owner and cut out the broker. Additionally, it includes companies that offer added value in streamlining or improving upon the leasing and renting process for landlords and tenants; startups in this category include Rezi and Flip.
Data, Valuation, and Analytics (residential & commercial) – This category includes companies that provide data and analytics tools to property managers and investors. Examples of such companies include property value and forecasting tools HouseCanary and REalyse.
O-2-O Services – Companies here are primarily Asia-based online-2-offline (O-2-O) businesses where users complete transactions online. Haozu.com is the only O-2-O company on our map.
Mortgage and Lending (residential & commercial) – This category includes mortgage lenders as well as software services that aggregate credit and banking data for borrowers and lenders. Examples of companies in this category include Morty.
Agent Services (residential) – Companies in this category build products that serve real estate agents. Amitree, for example, helps agents manage their clients.
Investment/Crowd Financing (residential & commercial) – This category includes crowdfunding platforms that allow investors to participate in debt or equity financing for real estate, or both. The category includes RealtyShares.
Agent Matching (residential) – Startups in this category connect users directly to qualified agents. HomeLight is a good example of an agent matching company.
Title and Closing (residential) – This category includes companies that assist in title insurance and closing. Qualia Labs is an example of a company in this category.
Corporate and Shared Housing (residential) – This category includes companies that offer platform services or networks of shared and/or corporate housing with full furnishings, and/or community offerings. Examples of companies in this category include Common.
Events and Alternative Office (commercial) – This category includes platform companies connecting customers to alternative office and/or events space. Examples of companies operating in this include Croissant.
TRACK ALL THE REAL ESTATE TECH STARTUPS IN THIS BRIEF AND MANY MORE ON OUR PLATFORM
Startups working on real estate tech products have the potential to change how properties are bought, sold, and financed. Look for Real Estate Tech in the Collections tab.Track Real Estate Tech Startups
|Bowery Real Estate Systems||Camber Creek, Corigin Ventures, MetaProp NYC||Data, Valuation, and Analytics||Commercial|
|BetterView||500 Accelerator, Compound Ventures, MetaProp||Data, Valuation, and Analytics||Commercial|
|IdealSpot||ATX Seed Ventures, Sean Greenberg||Data, Valuation, and Analytics||Commercial|
|Rentlytics||Otter Rock Capital, Trinity Ventures, Walker & Dunlop||Data, Valuation, and Analytics||Commercial|
|redIQ||Camber Creek, Osage Venture Partners, Symmetrical Ventures||Data, Valuation, and Analytics||Commercial|
|REscour||Social Capital, Spider Capital Partners, TechSquare Labs||Data, Valuation, and Analytics||Commercial|
|Cortex Building Intelligence||Unidisclosed Investors||Data, Valuation, and Analytics||Commercial|
|Enodo Score||Unidisclosed Investors, Elmspring Accelerator||Data, Valuation, and Analytics||Commercial|
|Neo-nomade||Sodexo Ventures||Events and Alternative Office||Commercial|
|HeadBox Solutions||Anand Verma, Andy Cosslett, Brian Williamson||Events and Alternative Office||Commercial|
|Splacer||Carmel Ventures, Qualcomm Ventures, Shaked Ventures||Events and Alternative Office||Commercial|
|Croissant||500 Accelerator||Events and Alternative Office||Commercial|
|Spacious Technologies||Lerer Hippeau Ventures, MetaProp, SV Angel||Events and Alternative Office||Commercial|
|Spacee||500 Startups||Events and Alternative Office||Commercial|
|Bizly||Brooklyn Bridge Ventures, Expansion VC, MetaProp||Events and Alternative Office||Commercial|
|BrickVest||Global Founders Capital, Jean-Romain Lhomme||Investment/Crowd Financing||Commercial|
|Dynasty Marketplace||First Round Capital, Greylock Partners, Lowercase Capital, MetaProp||Investment/Crowd Financing||Commercial|
|Exporo||e.ventures, Holtzbrinck Ventures, Sunstone Capital||Investment/Crowd Financing||Commercial|
|Dealpath||Bechtel, Deep Fork Capital, Formation 8||Investment/Crowd Financing||Commercial|
|CrowdStreet||Green Visor Capital, Portland Seed Fund, Rally Ventures||Investment/Crowd Financing||Commercial|
|LendInvest||Atomico, Kunlun Worldwide, Macquarie Group||Investment/Crowd Financing||Commercial|
|RealtyShares||General Catalyst, Menlo Ventures, Union Square Ventures||Investment/Crowd Financing||Commercial|
|Cadre||Founders Fund, General Catalyst, Goldman Sachs||Investment/Crowd Financing||Commercial|
|Property Partner||Index Ventures, Octopus Ventures, Silicon Valley Bank||Investment/Crowd Financing||Commercial|
|Truss||Chicago Ventures, Hyde Park Venture Partners, New Coast Ventures||Listing/Search Services||Commercial|
|CREXi||Founder Collective, Freestyle Capital, Lerer Hippeau Ventures||Listing/Search Services||Commercial|
|TheSquareFoot||Entrepreneurs Roundtable Accelerator, Primary Venture Partners, RRE Ventures||Listing/Search Services||Commercial|
|IrisVR||Azure Capital Partners, Emergence Capital Partners, Indicator Ventures, Locke Mountain Ventures, Morningside Ventures, Pritzker Group Venture Capital, Techstars, Valar Ventures||Marketing/Visualization||Commercial|
|Plum||QED Investors, Renren Lianhe Holdings||Mortgage and Lending||Commercial|
|Momfo||Gobi Partners, Kaitai Capital||Mortgage and Lending||Commercial|
|CrediFi||31Ventures, Battery Ventures, Carmel Ventures||Mortgage and Lending||Commercial|
|Haozu.com||Black Hole Capital, Heidong Capital, JOY Capital||O-2-O Services||Commercial|
|ClickNotices||SaaS Funding, Sopris Capital Associates, Westlake Ventures||Property Management and Lending||Commercial|
|Happy Inspector||500 Startups, Flight Ventures, Point Nine Capital||Property Management and Lending||Commercial|
|Honest Buildings||Circle Ventures, Spring Ventures, Thrive Capital||Property Management and Lending||Commercial|
|VTS||Blackstone Group, Camber Creek, Fifth Wall Ventures||Property Management and Lending||Commercial|
|Uban||Chengwei Capital, Shunwei Capital Partners, Source Code Capital||Property Management and Lending||Commercial|
|Nestio||BoxGroup, Quotidian Ventures, Trinity Ventures||Property Management and Lending||Commercial|
|Ravti||Metaprop NYC, Y Combinator||Property Management and Lending||Commercial|
|Real Data Management||Undisclosed Investors||Property Management and Lending||Commercial|
|Opcity||Georgian Partners, Icon Ventures, LiveOak Venture Partners||Agent Matching||Residential|
|HomeLight||500 Startups, FundersClub, Google Ventures||Agent Matching||Residential|
|OpenAgent||Breakthrough Lab, Hollard Investments, Qualgro||Agent Matching||Residential|
|SweepBright||Volta Ventures||Agent Services||Residential|
|Riley||FundersClub, Kleiner Perkins Caufield & Byers, Social Capital||Agent Services||Residential|
|Amitree||Accel Partners, Morado Venture Partners, Vertical Venture Partners||Agent Services||Residential|
|FirePoint Solutions||Sopris Capital Associates||Agent Services||Residential|
|Flatsy||Unidisclosed Investors||Agent Services||Residential|
|Bedly||Accomplice, Founder Collective, FundersClub||Corporate and Shared Housing||Residential|
|Blueground||Endeavor Catalyst, VentureFriends||Corporate and Shared Housing||Residential|
|Roam||Collaborative Fund, Corigin Ventures, CRV||Corporate and Shared Housing||Residential|
|Zeus||MetaProp, NFX Guild||Corporate and Shared Housing||Residential|
|Common||8VC, Circle Ventures, Lowercase Capital, Otter Rock Capital||Corporate and Shared Housing||Residential|
|HomeSuite||Battery Ventures, Bessemer Venture Partners, Foundation Capital||Corporate and Shared Housing||Residential|
|REalyse||Anthemis Group, Pi Labs, Round Hill Capital||Data, Valuation, and Analytics||Residential|
|HouseCanary||Alpha Edison, Basepoint Ventures, Europlay Capital Advisors||Data, Valuation, and Analytics||Residential|
|Mashvisor||500 Accelerator, Ibtikar Fund||Data, Valuation, and Analytics||Residential|
|PeerStreet||Andreessen Horowitz, Guggenheim Partners, LeFrak, The Kaiser Family Foundation, Toba Capital||Investment/Crowd Financing||Residential|
|Bricklane.com||LocalGlobe, Zoopla||Investment/Crowd Financing||Residential|
|Point Digital Finance||Andreessen Horowitz, Bloomberg Beta, Ribbit Capital||Investment/Crowd Financing||Residential|
|Property Partner||Index Ventures, Octopus Ventures, Silicon Valley Bank||Investment/Crowd Financing||Residential|
|REVeX||Unidisclosed Investors||Investment/Crowd Financing||Residential|
|AlphaFlow||FundersClub, Y Combinator||Investment/Crowd Financing||Residential|
|NoBroker||Fulcrum Ventures India, KTB Network, SAIF Partners||Leasing/Renting||Residential|
|Goodlord||Charlotte Street Capital, Global Founders Capital, Ribbit Capital||Leasing/Renting||Residential|
|OpenRent||Global Founders Capital, Northern & Shell Ventures||Leasing/Renting||Residential|
|Nestaway Technologies||Flipkart, IDG Ventures India, Tiger Global Management||Leasing/Renting||Residential|
|HomeMe||2M Companies, Menlo Ventures||Leasing/Renting||Residential|
|Flip||BBG Ventures, MetaProp, Techstars Ventures||Leasing/Renting||Residential|
|Rentberry||Boston Venture Fund, Google Ventures, WP Global Partners||Leasing/Renting||Residential|
|Cribspot||First Step Fund, Huron River Ventures, Y Combinator||Leasing/Renting||Residential|
|OneRent||Andrea Zurek, Chris Chin, Jeff Dean||Leasing/Renting||Residential|
|Tenant Turner||CIT GAP Funds, Y Combinator||Leasing/Renting||Residential|
|QuintoAndar||Acacia Partners, Kaszek Ventures, Qualcomm Ventures||Leasing/Renting||Residential|
|Domuso||Envestnet | Yodlee Launchpad, Commerce.Innovated||Leasing/Renting||Residential|
|Zumper||Andreessen Horowitz, Greylock Partners, Kleiner Perkins Caufield & Byers, New Enterprise Associates||Listing/Search Services||Residential|
|Casalova||Aviva Ventures, MOTIVE||Listing/Search Services||Residential|
|McMakler||Piton Capital, Star Lake Capital, Target Global||Listing/Search Services||Residential|
|Nestpick||Mangrove Capital Partners, Rocket Internet, Target Global||Listing/Search Services||Residential|
|99.co||500 Startups, Sequoia Capital China, Sequoia Capital India||Listing/Search Services||Residential|
|easyProperty||Toscafund Asset Management||Listing/Search Services||Residential|
|Kanjia||K2 Ventures, Source Code Capital||Listing/Search Services||Residential|
|LoftSmart||AngelPad, Corigin Ventures, MetaProp||Listing/Search Services||Residential|
|Settled||500 Startups||Listing/Search Services||Residential|
|Roomi||AngelList, Great Oaks Venture Capital, Sand Hill East Ventures||Listing/Search Services||Residential|
|Open Listings||Y Combinator||Listing/Search Services||Residential|
|ZigBang||BlueRun Ventures, Company K Partners, Goldman Sachs||Listing/Search Services||Residential|
|Realvision||701 Angel Fund, Bridge Investment Fund, Brightstone Venture Capital||Marketing/Visualization||Residential|
|Nested||Alex Samwer, Global Founders Capital, Passion Capital||Marketplaces||Residential|
|Reali||Dragonfly Group, Liquid 2 Ventures, Signia Venture Partners||Marketplaces||Residential|
|Knock||Greycroft Partners, Redpoint Ventures, RRE Ventures||Marketplaces||Residential|
|Homie||Epic Ventures, KPCB Edge, Valar Ventures||Marketplaces||Residential|
|Roofstock||Bain Capital Ventures, Khosla Ventures, Lightspeed Venture Partners||Marketplaces||Residential|
|Morty||Barclays Accelerator, Corigin Ventures, Thrive Capital||Mortgage and Lending||Residential|
|MortgageHippo||CMFG Ventures, Erik Stettler, Socialatom Group||Mortgage and Lending||Residential|
|Approved||Bluesky Equities, Graph Ventures, Social Capital||Mortgage and Lending||Residential|
|Cloudvirga||Incenter, Tribeca Angels, Upfront Ventures||Mortgage and Lending||Residential|
|Vast.com||Capital One Growth Ventures, i/o ventures, Western Technology Investment||Mortgage and Lending||Residential|
|Trussle||Entrepreneur First, Seedcamp, Zoopla||Mortgage and Lending||Residential|
|Habito||Mosaic Ventures, Ribbit Capital, Yuri Milner||Mortgage and Lending||Residential|
|Eave||Bessemer Venture Partners, MetaProp, Two Sigma Private Investments||Mortgage and Lending||Residential|
|Maxwell||1776, Techstars, Zelkova Ventures||Mortgage and Lending||Residential|
|uno||Westpac Group||Mortgage and Lending||Residential|
|Roostify||Colchis Capital, USAA, Wells Fargo Startup Accelerator||Mortgage and Lending||Residential|
|Dadao Financial||China Renaissance Capital Investment, PAG, Sequoia Capital China||Mortgage and Lending||Residential|
|Clara||Redpoint Ventures, Slow Ventures, Venrock||Mortgage and Lending||Residential|
|Sindeo||Arkadi Kuhlmann, New Ground Ventures, Renren Lianhe Holdings||Mortgage and Lending||Residential|
|Lenda||500 Startups, Rubicon Venture Capital, Winklevoss Capital||Mortgage and Lending||Residential|
|Better Mortgage||1/0 Capital, Goldman Sachs, Kleiner Perkins Caufield & Byers||Mortgage and Lending||Residential|
|Rentalutions||Cultivation Capital, MetaProp NYC, Plug and Play Ventures||Property Management||Residential|
|Mynd||Canaan Partners, Jackson Square Ventures, Lightspeed Venture Partners||Property Management||Residential|
|Castle||Khosla Ventures, SV Angel, Y Combinator||Property Management||Residential|
|Cozy Services||General Catalyst, Google Ventures, Social Capital||Property Management||Residential|
|Fastfox||Blume Ventures, CyberAgent Ventures, Lightspeed India Partners||Tech-Enabled Brokerage||Residential|
|Door||Blair Baker, Don Huffines, Phillip Huffines, Robert Smith||Tech-Enabled Brokerage||Residential|
|GoldenKey||Blue Capital Management, Buchanan Ventures, Lowe’s Ventures||Tech-Enabled Brokerage||Residential|
|HouseSimple||Charles Dunstone, Roger Taylor||Tech-Enabled Brokerage||Residential|
|TRELORA||Epic Ventures, Royal Street Ventures, Techstars||Tech-Enabled Brokerage||Residential|
|TripleMint||Entrepreneurs Roundtable Accelerator, FJ Labs, Winklevoss Capital||Tech-Enabled Brokerage||Residential|
|YOPA||Daily Mail and General Trust, Grosvenor Hill Ventures||Tech-Enabled Brokerage||Residential|
|Real||Magma Venture Partners||Tech-Enabled Brokerage||Residential|
|Houwzer||Ben Franklin Technology Partners, Jay Minkoff||Tech-Enabled Brokerage||Residential|
|Spruce||Bessemer Venture Partners, Omidyar Network, Third Prime Capital||Title and Closing||Residential|
|Qualia Labs||8VC, Bienville Capital, Formation 8||Title and Closing||Residential|
|JetClosing||Maveron, Trilogy Equity Partners||Title and Closing||Residential|
|States Title||Bloomberg Beta, Fifth Wall Ventures, Foundation Capital||Title and Closing||Residential|
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