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Elusive millennials
Hi there,
Apparently, just 5% of millennials are “very familiar” with the concept of insurance.
The below chart is from the cover story in this month’s The Actuary on how life insurers have struggled to make life insurance relevant to millennials.
Increasingly though, we’re seeing startups hoping to draw younger buyers to life insurance with tech products ranging from comparison engines to on-demand insurance apps to those integrating connected health data. Our Periodic Table of Insurance Tech details some of them.
The Insurance Tech Insights newsletter will be taking next Monday, Dec. 28, off. Look forward to seeing you in what should be a very exciting year for insurance tech innovation in 2016.