Surviving the retailpocalypse. $535M for delivery. Supply chain tech.
Never break the chain
Recently and for the first time, researchers successfully printed graphene — a material the width of an atom that’s stronger than steel and more conductive than copper — onto food.
Graphene could eventually hold data on the food’s origin, age, path through the supply chain, and more, in electric circuits printed directly onto individual pieces of food. We can imagine potatoes tattooed with the names of the organic farms they came from, or loaves of bread stamped with nutritional content.
In the nearer term, the project calls attention to transparency. Especially as the beauty and food industries alike focus more on natural, organic, and sustainable products, brands are looking for new ways to a) prove their credibility, and b) tell shoppers about it.
Behind the scenes, food and makeup brands are adopting new technologies to trace the origins and ingredients of their products.