The most promising AI startups.
$8B worth of fin services CVC deals. The study of metabolism.
So who else is getting their significant other a Peloton for Christmas?
Anyways, a tone-deaf ad by Peloton had social media ablaze the last 2 weeks, in case you aren’t attuned to or don’t care about what the Twitterati is upset about.
The relentlessly mocked ad saw an intense amount of media coverage with newspapers, TV, social media, etc. all covering the news that matters.
From a business perspective, I do wonder if the induced Streisand Effect will actually result in killer Q4 sales for Peloton. The Streisand Effect, if you’re unfamiliar, is said to occur when “an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely.”
Yes — of course, most of the coverage was negative.
But if you subscribe to the PT Barnum philosophy on media — “I don’t care what the newspapers say about me as long as they spell my name right” — this was an exposure bonanza for Peloton.
It will be interesting to see its Q4 results.
If they are above expectations, I do wonder if we will start to see marketers court controversy more deliberately with the hope of having their own Peloton moment.
AND NOW, THE RESEARCH
Eyeing the money
Financial services corporate venture capital groups invested in a record 329 deals worth $8B in 2019 YTD.