Short newsletter this week since I’m in Vegas at HLTH right now. If any clients are still around, I’m most likely hovering around the coffee somewhere but let me know if you’re here!
“Okay…so…she’s a dog”
A few weeks ago I asked people to send me pseudoscience examples.
One sent in by Amanda Cardinale was the No Lie MRI, which claims to be a lie detector using MRI scans. There are many parts of this to love. Scroll around the website to find your favorite.
The customer overview page is 100% my favorite part. It escalates extremely quickly.
Another one from Twitter is a direct-to-consumer genetic test that couldn’t detect that the DNA submitted was from a dog.
“Orig3n DNA, which offers a “Superhero” test for strength, intelligence, and speed, failed to note that Bailey was not human.
Instead, after we submitted the $29 test, the company sent a 7 page report, saying that her muscle force would probably be great for quick movements like boxing and basketball, and that she has the cardiac output for long endurance bike rides or runs.
They did advise she might want to work with a personal trainer.”
I know exactly what dog sent this test in.
If you have other pseudoscience examples, send them over.
Corporate Rater
There are a lot of new corporate VCs today. In healthcare corporates can play a critical role in not only providing capital, but providing a stamp of approval and distribution avenue for startups.
We looked at corporate VC trends and which ones are most active in this piece.
Novartis is one of the most active CVCs. Can you guess which other healthcare corporates are on the list?
Do You Even Innovate?
Our State of Innovation report is out. We surveyed 677 different strategy leaders at large companies to understand how they approach innovation.
The report should help you benchmark your strategies and understand what other companies tend to do. Check it out.
