The feminine care space has come into focus for investors of late and with P&G’s acquisition, CPG giants are paying attention. A look at financing and market trends for the feminine care space.
On February 5th, P&G acquired This is L, a Y Combinator-backed startup. This is L started distributing condoms initially in 2015 and later expanded into feminine hygiene products in the US and then internationally. Its products are now in more than 5,000 stores.
We take a look at the This is L transaction to understand:
- Transaction rationale, comparable M&A transactions, and valuations
- The broader feminine care market landscape & market size
- Competitors & substitutes to This is L that may be M&A targets
- Other potential acquirers in the space