Another is mental health & wellness. With mental health issues spanning a wide spectrum of severity, we’re seeing more solutions and increased access to support for mild to moderate mental health needs (cognitive behavioral therapy, telemedicine therapists, etc.). Many of these companies charge consumers directly for these lower severity cases via subscription models or pay-per-transaction, which we talked about in our mental health research briefing today. Get the slides here.
It is possible for consumer companies in this space to later leverage their direct relationships, brand, and consumer trust to establish a medical use case. Fitbit started in wellness but is now going into clinical trials for sleep apnea detection. 23andMe started with genealogy as a segue into disease predispositions. Several of the mental health companies like Ginger.io offer wellness coaching as well as tele-psychiatry.
We’re learning a lot from your peers. Want to join us?
There was a lot of interest last week about our recently launched CBI Councils, which are filling up fast.
As a reminder, Councils are limited to SVPs, EVP, President and C-level executives at companies with $1 billion or more in revenue.
Our next meeting is October 2-3 in New York.
Nominations and applications to join are due by September 5.