Market Map
From GPS-enabled collars to telehealth vets, these startups are using new technology to meet the expectations of a growing, younger demographic of pet owners.
The pet care industry is booming.
Since the beginning of the pandemic, 20% of US households have adopted a dog or cat. And with millennials waiting longer to have children, spending on pets is higher than ever.
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The pet care market is projected to reach $359B by 2027, according to CB Insights Analyst consensus. Companies in the space have become increasingly focused on technology that eases the lives of pet owners, from telehealth to wearable devices to D2C food services.
Using CB Insights data, we identified 65+ startups looking to seize this market opportunity that have raised equity funding since January 2020.
The map contains only private, active companies and is not exhaustive of this space. Companies were selected based on funding activity, among other criteria. Categories are not mutually exclusive, and companies are mapped to their primary use case.
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