From dog walkers and subscription food services, to wearables and internet-connected remote food dispensers, pet startups are popping up to serve a variety of applications.
Funding to pet tech startups has risen in each of the last five years, with investments going to companies attacking the space from numerous angles, including e-commerce, hardware, health, and pet services.
We used the CB Insights database to create a market map of pet tech private technology companies operating in the space.
We define the pet tech category as companies whose core business uses tech-enabled solutions to serve the pet owner market. This broadly includes e-commerce and subscription startups targeting niche pet retail; hardware startups providing food, training products, toys, waste management, and tracking solutions; and mobile app and/or software-based platforms that connect pet owners with pet service providers (e.g., dog-walkers, veterinarians, shelters, grooming services, etc.) The category excludes traditional retail stores, food companies, and any other brick-and-mortar business which does not rely primarily on technology to serve the pet market.