From dog walkers and subscription food services, to wearables and internet-connected remote food dispensers, pet startups are popping up to serve a variety of applications.
Funding to pet tech startups has risen in each of the last five years, with investments going to companies attacking the space from numerous angles, including e-commerce, hardware, health, and pet services.
We used the CB Insights database to create a market map of pet tech private technology companies operating in the space.
We define the pet tech category as companies whose core business uses tech-enabled solutions to serve the pet owner market. This broadly includes e-commerce and subscription startups targeting niche pet retail; hardware startups providing food, training products, toys, waste management, and tracking solutions; and mobile app and/or software-based platforms that connect pet owners with pet service providers (e.g., dog-walkers, veterinarians, shelters, grooming services, etc.) The category excludes traditional retail stores, food companies, and any other brick-and-mortar business which does not rely primarily on technology to serve the pet market.
Read on for a description of all 6 categories within the map as well as a list of all companies represented.
The market map is not meant to be exhaustive of companies in the space. Click on the image below to enlarge.
Subscription & Food Products: Companies offering mailed product boxes and direct-to-consumer subscription offerings, as well as companies offering new-to-market pet food and treat offerings. This category includes companies like BarkBox and Ollie.
Veterinary & Pet Health: Companies offering platform solutions to connect with veterinary professionals as well as digital health applications and hardware accessories to aide pet owners in diagnosing and monitoring their pets’ health. This category includes companies like Vets First Choice.
E-Commerce: Companies offering e-commerce portals whose core business is providing pet food and supplies. This category includes companies like Chewy.com.
|Baroo||Birchaven Group, Crimson Peak, Krillion Ventures||Pet Services|
|BorrowMyDoggy||Angels Den||Pet Services|
|DogBuddy||BetaAngels, Caixa Capital Risc, Sweet Capital||Pet Services|
|DogHero||Kaszek Ventures, Launchpad Accelerator, Monashees Capital||Pet Services|
|DogVacay||Andreessen Horowitz, Benchmark, First Round Capital||Pet Services|
|Dogley||Frank Thorup||Pet Services|
|Finding Rover||Undisclosed Investors||Pet Services|
|Furlocity||Undisclosed Investors, Ventana Capital Partners||Pet Services|
|Holidog||500 Accelerator, Kima Ventures||Pet Services|
|Mad Paws||Macdoch Ventures, Matt Comyn, Michael Doubinski||Pet Services|
|Pawshake||AirTree Ventures||Pet Services|
|PetHub||Undisclosed Angel Investors||Pet Services|
|PetMe||b-ventures, Capital B!, Centro Europeo di Formazione||Pet Services|
|Rover||Foundry Group, PETCO Animal Supplies, Technology Crossover Ventures||Pet Services|
|Urban Leash||Techstars||Pet Services|
|Wag!||Greylock Partners, RRE Ventures, Slow Ventures||Pet Services|
|WoofAdvisor||StartLab Galway||Pet Services|
|Findster||Brain Trust Accelerator Fund, HAX, Indiegogo, Kickstarter||Wearables|
|Iotera||CrunchFund, EarlyMarket, Rubicon Venture Capital||Wearables|
|PetSimpl||UMass Innovation Challenge||Wearables|
|Wonderwoof||Arch Grants, Dave Peacock, Maxine Clark||Wearables|
|Anser Innovation (PetChatz)||KrollStar, Minnesota Angel Tax Credit||Hardware|
|CleverPet||evoNexus, Kickstarter, Qualcomm Robotics Accelerator||Hardware|
|Dog Parker||Entrepreneurs Roundtable Accelerator||Hardware|
|PetBot||Indiegogo, Wearable IoT World Labs||Hardware|
|PetNet||Amazon Alexa Fund, PETCO Animal Supplies, SparkLabs Global Ventures||Hardware|
|Petcube||Almaz Capital Partners, AVentures Capital, Y Combinator||Hardware|
|Petkit (My Pet Kit)||GGV Capital||Hardware|
|PlayDate||Arrow Electronics, Indiegogo||Hardware|
|Pet Wireless (Tailio)||Taner Halicioglu, Zeyad Moussa||Hardware|
|Animalbox (Wouf Box)||Europexpo, L’Accelerateur, Network Finances||Subscription & Food Products|
|BarkBox||500 Startups, CAA Ventures, RRE Ventures||Subscription & Food Products|
|Hexa Foods||Anges Quebec||Subscription & Food Products|
|Ollie||Canaan Partners, Lerer Hippeau Ventures, Primary Venture Partners||Subscription & Food Products|
|PawTree||Undisclosed Angel Investors||Subscription & Food Products|
|PetPlate||BrandProject||Subscription & Food Products|
|Petflow.com||Lightspeed Venture Partners, Westwood Ventures||Subscription & Food Products|
|Pets Deli||Global Founders Capital, Index Ventures, Rocket Internet||Subscription & Food Products|
|PupBox||500 Accelerator, Robert Herjavec||Subscription & Food Products|
|Tails.com||Octopus Ventures||Subscription & Food Products|
|The Farmer’s Dog||Collaborative Fund, Forerunner Ventures, SV Angel||Subscription & Food Products|
|Therabis||Undisclosed Investors||Subscription & Food Products|
|AgLogica Holdings||Undisclosed Investors||Veterinary & Pet Health|
|Barkibu||Avet Ventures, Cube Investments||Veterinary & Pet Health|
|Figo Pet Insurance||Undisclosed Investors||Veterinary & Pet Health|
|Pawprint||500 Accelerator||Veterinary & Pet Health|
|PetCoach||Comcast Ventures, DreamIt Ventures, Maveron||Veterinary & Pet Health|
|PetDesk||Undisclosed Investors||Veterinary & Pet Health|
|Petable||Portugal Ventures||Veterinary & Pet Health|
|Petnostics||Kevin O’Leary, Lori Greiner||Veterinary & Pet Health|
|Pretty Litter||Undisclosed Investors||Veterinary & Pet Health|
|Vet24seven (Ask.Vet)||LaunchCapital||Veterinary & Pet Health|
|VetPronto||FundersClub, Y Combinator||Veterinary & Pet Health|
|VetX||Undisclosed Angel Investors||Veterinary & Pet Health|
|Vetify||Undisclosed Investors||Veterinary & Pet Health|
|Vets First Choice||HLM Venture Partners, Polaris Partners, Sherbrooke Capital||Veterinary & Pet Health|
|Animalear||Undisclosed Angel Investors||E-Commerce|
|Chewy.com||T. Rowe Price, Volition Capital||E-Commerce|
|DogSpot||Dexter Angel Circle, India Quotient, Ratan Tata||E-Commerce|
|Heads Up For Tails||Undisclosed Angel Investors||E-Commerce|
|Pet Circle||Blue Sky Alternative Investments||E-Commerce|
|PetLove||Kaszek Ventures, Monashees Capital, Tiger Global Management||E-Commerce|
|Petsy||ALL Venture Partners, Capital Invent, Dila Capital||E-Commerce|
|Zoomalia||BPI France, Extendam, PBRI Participations||E-Commerce|
|ePetWorld (Hundeland)||Blumberg Capital, German Startups Group, Heliad Equity Partners||E-Commerce|