From smart pet collars to meatless dog food alternatives, we mapped out 75+ startups looking to improve and streamline pet care.
The pet care industry is booming.
Since 2010, pet food sales have increased 61% to just under $100B annually.
Delays in traditional milestones (like buying a house or having children) and a surge in spending on premium products have helped fuel this growth.
In the US, the share of married couples with children under 18 years old fell from 57% in 1970 to 38% in 2019. Meanwhile, two-thirds of US households now own pets.
Millennials, the largest pet-owning demographic, also show a willingness to pay more for high-quality products, and two-thirds consider their pets to be part of their families.