From microbiome-based diets to personalized vitamins, new innovations in nutrition are reshaping the way consumers think about their health.
As emerging technologies and ingredient-conscious trends drive a shift in consumer behavior, there is an increasing emphasis on individual health & wellness.
Personalized nutrition, for example, is transforming how consumers make food and beverage decisions. The approach involves creating a customized nutrition plan based on an individual’s specific needs (or one’s genetic makeup, for instance).
The topic has taken off in the last couple of years, as evidenced by the news coverage of the space.
