This year marks the 27th anniversary of what became known as the worst sales promotion in history.
In 1992, Hoover’s UK branch offered 2 free round-trip flights to the US to any customer who bought a vacuum product worth £100 (about $173). The promo was intended to boost falling sales and keep Hoover ahead of the competition.
What could possibly go wrong?
It effectively bankrupted the company. More in The Blurb.