Online fashion brands are thriving, offering everything from customizable shoes to leather accessories to plus size clothing.
Fast fashion is having a tough year.
H&M, for one, posted flat sales growth during the first half of the year, and has over $4B of unsold clothes piling up.
At the same time, online fashion brands are thriving.
Founded less than a decade ago, Everlane has doubled revenue each year for the past 3 years, according to its co-founder and CEO. The startup achieved scale by selling exclusively online, although it recently opened 2 physical stores in New York and San Francisco.
French fashion brand Sézane saw a 30% rise in sales in 2017. The online-first company has open a handful of physical stores in cities such as Paris and New York, but still generated over 90% of its sales online last year.
No category is immune to the rise of online fashion, from high-end sneakers to lingerie to accessories.
We used the CB Insights database to identify 84 startups using the online channel to disrupt the fashion world and to highlight some emerging themes in the space.
