We mined Ocado’s acquisitions, investments, and partnerships to discern the company's strategic priorities.
Ocado is a leader in the grocery retail tech industry, with revenue of $2.5B in 2021.
While the company still derives the majority of its revenue (75% in 2021) from its online supermarket Ocado Retail, a joint venture with British retailer Marks & Spencer, it’s been actively building its B2B service offerings over the past year. It now also provides end-to-end logistics and fulfillment solutions to select grocery retailers, like Kroger and Morrisons, through its Ocado Smart Platform.
Ocado aims to become an online grocery infrastructure provider to bolster traditional retailers’ e-commerce capabilities by using technology that enables automation, IT infrastructure, and last-mile delivery.
Using CB Insights data, we uncovered the 5 most important strategic priorities highlighted by Ocado’s recent acquisitions, investments, and partnerships. We then categorized companies by their business relationships with Ocado across these priorities:
- Last-mile delivery
- Vertical farming
- Warehouse and fulfillment infrastructure