So far, we’ve refunded 56 vendor tickets to TRANSFORM.
We have a strict no vendor policy for this particular event, so if you’re a vendor, please do not purchase a ticket.
The line between physical and online retail is blurring, as more startups bring tech to the brick-and-mortar space. We mapped out 110+ startups using digital displays, automated checkout, smart dressing rooms, and more to update the retail experience.
If being listed in a CB Insights market map/research brief is the moment the real world starts to care about your startup, you should ensure your profile is 100% up to date here.
BTW, if you or your comms/PR team is updating your profile, here are a few tips:
Update often. Make sure you’re updating your profile on The Editor religiously and completely. (Not just sharing data you think makes you look good.)
Talk like a human. Avoid jargon, as we have a jargon filter built in. Know that if you manage to slip some by, it only hurts you. If you’re a 4 person company, please don’t describe yourself as “world leading.”
Be nice. If you reach out to us, be nice (this is especially for PR folks). Some PR folks are such a-holes, they do a disservice to the whole industry. We get that they are trying to do their jobs, but being a jerk doesn’t help the company you are representing; it hurts it.
No briefings. We don’t do briefings with startups or investors. If you want to pay someone for coverage of your startup, there are a host of industry analysts who are happy to take your money for coverage.
Security tokens are assets that are digitally represented on a blockchain, and often correspond to real-world assets like vehicular titles or company shares. Tokenizing real assets could make them easier to trade online.