From meditation apps to CBD oils to sleep tech, these 65+ startups are bringing mindfulness into the mainstream.
While the practice may have historically been perceived as religious, mindfulness, or training your mind to become more aware of the present moment, is becoming a method of self-care for the masses.
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The number of US adults who have meditated in the last 12 months increased more than 3x from 2012 to 2017, according to the CDC.
Well-known business people, including Ray Dalio and Fred Wilson, have advocated for meditation as a way to reduce stress and increase creativity amid hyper-competitive work environments.
Mobile devices are also consuming more of our time and attention, leading to depression among adolescents and public scrutiny over technology’s impact on our emotional well-being.
With a variety of consumer motivations to de-stress, startups in this space are receiving more attention from investors. Calm, which provides a library of meditation, music, and sleep content through its platform, hit unicorn status in February when it raised $88M in its Series B round. The company has since raised an additional $27M.
Other startups are getting in on the action with products ranging from functional beverages to sleep wearables.
Using CB Insights data, we highlighted 65+ startups creating solutions to help consumers disconnect, relax, and become more mindful.