Despite its greater cloud market share, Amazon has acquired half as many cloud-related companies as Microsoft or Google since 2013.
Just a few years after the launch of AWS, Microsoft and Google came to market with cloud services of their own, Microsoft Azure and Google Cloud Platform. The growing competition between the three providers benefited customers by improving service quality, accelerating product delivery, and lowering overall costs.
Now the cloud has become ubiquitous across businesses.
Ninety-six percent of tech professionals surveyed now use the cloud in some capacity, according to a 2018 survey conducted by private cloud management company RightScale, with 92% using public cloud services.
While Amazon continues to dominate the public cloud landscape, with 64% of respondents running applications on AWS, Microsoft isn’t far behind. Approximately 45% of respondents are now running applications on Microsoft’s Azure platform.