While AWS maintains over 30% market share, competitors like Microsoft Azure and Google Cloud Platform are closing the gap. In recent years, Microsoft has become increasingly aggressive in its pursuit of intellectual property related to cloud computing.
For the past decade, Amazon Web Service (AWS) has been the go-to cloud provider for new businesses.
In 2006, the e-commerce giant began its aggressive long game play for the cloud services space, introducing EC2 (Elastic Cloud Compute) and S3 (Simple Storage Service). These cloud services allowed startups to avoid costly infrastructure expenditures, expedite software development, and increase operational flexibility.
Just a few years after the launch of AWS, Microsoft and Google came to market with cloud services of their own, Microsoft Azure and Google Cloud Platform. The growing competition between the three products benefited customers by improving service quality, accelerating product delivery, and lowering overall costs.