Although it came to light with the Cambridge Analytica scandal and 2016 US presidential election, psychographic marketing may be even more effective in commercial rather than political advertising. And it's already more prevalent than you might think.
We studied influencer marketing tech to see which startups are shining and where the industry is going. These days, even a dog and a computer-generated avatar can be influencers.
Quarterly deal activity shot up in Q3'16. However, there have been no rounds of $100M+ to marketing tech companies this year.