We outline the market outlook for headless commerce in consumer and retail — from investment trends, to leading companies, to recommendations for players in the space.
What is headless commerce?
Headless commerce is a web architecture that separates the customer interface (front-end) from a platform’s core commerce functions (back-end), such as processing payments and keeping track of inventory.
The result is a more modular design that allows developers to use APIs to deploy updates faster and with more flexibility. This makes it easier for developers to trial new content experiences or add a new back-end tool to a website.
The headless commerce ecosystem includes tools that support the entire e-commerce tech stack, including storefront or page builders, backend layers, and all-in-one services.
Features & capabilities
Headless commerce solutions provide consumers and retail leaders with a number of capabilities, including the following:
- An API-driven integration hub that accumulates all customer data in one place
- Supreme flexibility and customization options
- The ultimate trial-and-error environment to test features
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