From membership-based business models to luxury camping and concierge apps, we look at where luxury hotels are going next.
Call it the Airbnb Effect.
Travelers’ expectations have changed and the emphasis is increasingly on personalized, authentic experiences. That ethos has now filtered into the luxury travel segment and is forcing luxury hotels to rethink their strategy.
Increasingly luxury hotels need to think about offering members-only benefits, destination amenities, and pop-up accommodations that help create a full travel experience.
At the same time, to increase personalization, hotels are using new technologies such as connected objects and concierge mobile apps to provide more services to travelers