Investment Thesis Map
We mined L'Oréal's acquisitions, investments, and partnerships to discern the company's strategic priorities.
L’Oréal is the largest beauty & personal care player globally by revenue, seeing nearly $34B in 2020, spread across 35 brands with a presence in 150 countries.
In 2018, the company announced its intentions to become a beauty tech leader, and over the last several years has made investments, acquisitions, and partnerships to move toward becoming a digital-first company. Covid-19 only accelerated the company’s push in this regard.
get the free beauty trends report
Find out the 14 trends changing the face of the beauty industry, from “waterless” beauty to virtual try-ons.
Using CB Insights data, we uncovered L’Oréal’s 3 most important strategic tech priorities — highlighted by its investments, acquisitions, and partnerships over the last 5 years — as it aims to become a pioneer of beauty tech. We then categorized companies by their business relationships with L’Oréal across these priorities:
- E-commerce
- Virtual try-on
- Packaging tech
