Investment Thesis Map
We mined L'Oréal's acquisitions, investments, and partnerships to discern the company's strategic priorities.
L’Oréal is the largest beauty & personal care player globally by revenue, seeing nearly $34B in 2020, spread across 35 brands with a presence in 150 countries.
In 2018, the company announced its intentions to become a beauty tech leader, and over the last several years has made investments, acquisitions, and partnerships to move toward becoming a digital-first company. Covid-19 only accelerated the company’s push in this regard.
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Using CB Insights data, we uncovered L’Oréal’s 3 most important strategic tech priorities — highlighted by its investments, acquisitions, and partnerships over the last 5 years — as it aims to become a pioneer of beauty tech. We then categorized companies by their business relationships with L’Oréal across these priorities:
- Virtual try-on
- Packaging tech
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