This news comes on the heels of its Series C round. The company plans to use the funding to support growth across India, North America, EMEA, and the APAC region. Here are the top-line bullets you need to know.
LeadSquared, a sales and marketing automation platform, has raised $153M in a Series C. The round drew participation from Gaja Capital Partners and WestBridge Capital.
HOW’S THE COMPANY PERFORMING?
- India-based LeadSquared provides sales, marketing, and onboarding automation solutions to help SMEs address lead capture, sales management, and analytics.
- Last financial year, the company doubled its revenue year-over-year.
- LeadSquare has over 2K clients, including Byju’s, NIIT, Kotak Securities, Amazon Pay, and Practo.
- The startup is currently supported by a team of more than 1K employees and has 10 offices across India, the US, South Africa, the Philippines, and Indonesia.
Source: LeadSquared
WHY DOES THE MARKET MATTER?
- The global marketing automation software market is expected to reach a value of $11.5B by 2027, growing at a CAGR of 17.67%, according to Mordor Intelligence.
- Companies are increasingly turning to solutions in this space to enhance their marketing efforts and, as a result, boost sales generation and customer retention.
