From automated robo-advisory to digital brokerages, these fintech startups are empowering Latin America’s emerging middle class to save and invest.
Latin America was one of the fastest-growing regions for fintech in 2019.
While lending and payments providers saw the most deals and dollars in the year, startups are increasingly turning their focus to areas like wealth management and investing.
Fintech startups are targeting LatAm’s emerging middle class, building relationships with consumers ahead of wealth generation to boost future client retention. Some, such as Brazil-based companies Orama and Magnetis, are already seeing early traction, but future growth and subsequent consumer demand will depend on market factors like GDP and consumers’ ability to generate wealth.