We mined Kering’s investments and partnerships to discern the group's strategic priorities.
Luxury goods and apparel company Kering and its subsidiaries — which include Gucci, Balenciaga, Alexander McQueen, Bottega Veneta, and Yves Saint Laurent — saw a record $19.2B in revenue in 2021, bouncing back 35% from 2020’s pandemic low.
As it looks to solidify its position as a luxury leader, Kering has made clear its continued commitment to sustainability and, more recently, entering “the metaverse.”
Via numerous partnerships and several startup investments over the last 4 years, the luxury group has engaged with a range of technologies in its product offerings and operations — from virtual makeup to regenerative agriculture techniques to traceable jewelry. Its subsidiary Gucci is one of the first luxury brands to tap into the metaverse space by creating branded NFTs and virtual apparel and experiences.
Using CB Insights data, we uncovered the 4 most important strategic priorities highlighted by Kering’s recent investments and partnerships. We then categorized companies by their business relationships with Kering across these priorities.
- Virtual goods & the metaverse
- Recommerce
- Sustainability & transparency
- Omnichannel commerce
