Jugnu, a Pakistani B2B e-commerce platform connecting kiryana stores with manufacturers, sees valuation reach $112.5M in new financing round. Jugnu competitors include Bazaar, Retailo, Tajir, and Ucaaz.

The funding will help Jugnu expand across Pakistan. Here are the top-line bullets you need to know.

Jugnu, a B2B e-commerce platform, has raised $22.5M in a Series A round that drew participation from Sary.

Pakistan-based Jugnu connects kiryana stores with manufacturers.
The platform caters to 30K kiryana stores and SMEs across Lahore, Rawalpindi, and Islamabad.
The company has established partnerships with Amazon Web Services and Salesflo.
Jugnu is supported by a team of 100 people.

Source: Jugnu

The global B2B e-commerce market is expected to reach a value of $25.65T by 2028, growing at a CAGR of 18.7%, according to Grand View Research.
Several vendors have adopted digital transformation initiatives to keep up with changing consumer preferences, compelling them to turn to solutions to help manage online shopping operations, payments processing, and more.
The onset of the Covid-19 pandemic and subsequent rise in online purchase volume have also contributed to market growth.