Startups to Watch
Insurers are using API technology to develop new products and personalize the customer experience.
Thanks in large part to direct-to-consumer and e-commerce strategies, consumers now expect ease and personalization when buying products. But with consumer expectations higher than ever, insurance is one area struggling to keep up.
Improving user experience is a battleground for insurers, and interest in the topic is at an all-time high. News mentions of consumer experience and insurance began to increase in September 2016 and have trended up since.