We mined Instacart’s acquisitions and partnerships to discern the company's strategic priorities.
As grocery prices rise and more customers turn to online grocery shopping, traditional grocers and retailers have had to adapt their business models to earn shoppers’ loyalty.
Instacart is stepping up to help grocery retailers enhance the omnichannel shopper journey.
Over the past few years, the company has been testing and implementing tech solutions to meet new customer expectations while maintaining profit margins. For example, in 2020, it rolled out Instacart Ads, which allows brands and agencies to buy and manage advertising. Instacart also launched its first Connected Store in September 2022, featuring smart carts, scan & pay technology, and electronic shelf tags to making the grocery shopping experience more engaging.
Using CB Insights data, we uncovered the 5 most important strategic priorities highlighted by Instacart’s recent acquisitions and partnerships. We then categorized companies by their business relationships with Instacart across these priorities:
- Digital advertising
- Ecommerce enablement
- In-store tech
- Omnichannel fulfillment
- Payments & rewards