We visualize Facebook's top acquisitions, including its $22B purchase of messaging platform WhatsApp.
Of all the FAMGA (Facebook, Amazon, Microsoft, Google, Apple) tech giants, Facebook has had the shortest acquisition history. Since 2007, the company has made over 80 acquisitions, including photo sharing platform Instagram and VR developer Oculus.
Using CB Insights M&A data, we made a visual timeline of the largest acquisitions in the company’s history. See the top 10 list below.
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FACEBOOK’S TOP ACQUISITIONS
These are Facebook’s top 10 largest acquisitions since 2017:
- WhatsApp ($22B, 2014) is Facebook’s largest acquisition to date. WhatsApp is a free SMS alternative that offers messaging and calling, available on phones all over the world. The app counts 1.5B+ users in over 180 countries.
- Oculus VR ($2B, 2014) is the developer of Oculus Rift, a virtual reality headset for immersive gaming.
- Instagram ($1B, 2012), a photo sharing application, continues to see major growth, outshining Facebook itself. In mid-2018, the app surpassed 1B monthly active users (MAUs), hitting roughly 25% growth year-over-year. (In comparison, Facebook grew 3.1% to reach 2.2B MAUs.)
- LiveRail ($500M, 2014) provided technology products and services for online video advertising. In 2016, Facebook stopped accepting new customers for LiveRail’s ad server to focus on other similar products.
- Onavo ($200M, 2013) was a mobile analytics and data compression app, allowing users to maximize data plans while collecting information on user activity. After May 6, 2019, Onavo will no longer be available.
- Face.com ($100M, 2012) is a facial recognition software company, offering a platform for developers and publishers to automatically detect and recognize faces in photos.
- RedKix ($100M, 2018) is an enterprise messaging platform that was integrated into Workplace by Facebook.
- Parse ($85M, 2013) was a company aiming to help mobile app developers automate the set up of back-end functions. Facebook closed the Parse developer platform in January 2017.
- Pebbles Interfaces ($60M, 2015) developed hardware and software that provides 3D gesture interaction with consumer electronics devices. Pebbles Interfaces was integrated into the hardware engineering and computer vision teams at Oculus upon acquisition.
- FriendFeed ($50M, 2009) was a social network that let users share posts in a custom feed. The service was shut down in 2015 due to a lack of user interest.
- Facebook has spent over $25B for its top 10 deals.
- Only three of the top 10 deals had valuations greater than $1B.
- Instagram ($1B, 2012) was Facebook’s first $1B+ acquisition.
- The $22B acquisition of WhatsApp in 2014 was by far Facebook’s largest deal.