We studied influencer marketing tech to see which startups are shining and where the industry is going. These days, even a dog and a computer-generated avatar can be influencers.
The influencer marketing space is fairly nascent but has grown exponentially in the last few years.
Media trends like cutting the cord and shifting to mobile have made traditional advertising strategies (e.g. TV and magazine ads) less effective in engaging younger demographics.
Brands have been quick to incorporate social media into their marketing strategies. Many brands use “influencers,” personalities who amass a following on social media platforms like Instagram, YouTube, Snapchat, and Facebook.
For example, Toyota recently partnered with influencer Loki the Wolfdog (@loki), a husky dog with over 1.7M Instagram followers, to create sponsored content and promote its brand.
For this infographic, we focused on private companies that have a significant use case in the influencer marketing space. You can access the complete collection of 150+ influencer marketing startups using the link below.