Last week, we highlighted that Taco Bell was voted the best Mexican restaurant in the US. One of our subscribers wrote in and explained the trick that marketing researchers use to make this kind of thing happen.
We thought the response was enlightening, so with the subscriber’s permission, we posted it here.
Get fit or get out
John Hancock Insurance partnered with Vitality Group in 2015 to offer policyholders discounts and incentives for hitting exercise targets tracked on wearable devices and logging healthy eating habits.