Cybersecurity trends. No more 2-week pay cycle? 23andMe and you.
I think, therefore I know
Hi there,
So as some of you have noticed, our newsletter template has changed.
With almost 600,000 newsletter subscribers, we, of course, have received feedback about the change. Feedback has fallen into 3 camps:
Folks reporting issues with how it renders on their phone or desktop
Folks writing in stating they preferred the old format
Folks writing in who appreciate the new format
Buckets 1 and 2 are definitely more plentiful.
On #1, please keep those coming.
If something isn’t showing up correctly or looks funky, please let me know by responding to this email. Ideally, send a screenshot and some details on your phone, email software, etc. so we can look into it and fix.
On #2, the general sentiment is that folks liked the old format cuz it felt like an email from an “old friend” and this one feels professional or corporate.
While the writing and tone are not changing because of this new format, the reality is we outgrew the old format. The font was rendering too small for most folks on mobile, and many were having issues with images blinking.
It was time to move on.
Just to show you things haven’t changed, here’s a terrible data viz highlighting that it’s really, really warm in Europe.
AND NOW, THE RESEARCH
Lock it down
The growing cybersecurity industry is projected to be worth $300B+ by 2025.
Our new Cybersecurity Trends Report uses the NExTT framework to analyze the 15 biggest trends in the space, from container security to Identity-as-a-Service and more.
As more enterprises adopt cloud and mobile technology, their identity and access management systems are becoming more complex.
Identity-as-a-Service — subscription software-based access management systems that are managed by a third party — could help reduce the burden.
IDaaS is one of the Necessary trends covered in our Cybersecurity Trends Report. Download it here.
IN OTHER NEWS
We don’t need no education
In a recent study, 90% of surveyed Americans said they’re opposed to genetically modified foods, even though nearly 90% of scientists say they’re safe.
Interestingly — although perhaps not surprisingly — the folks who felt most strongly that GMOs are bad were the least educated about science:
Source: New York Times
And apparently this wasn’t just an American phenomenon — the study was also conducted in France and Germany, and found pretty similar results.
Name a more iconic duo
House Wine and Kellogg’s have teamed up to sell a boxed-wine-and-Cheez-It combo pack to reignite people’s excitement about Cheez-Its.
(If you want to eat Cheez-Its with smart, driven people, we’re hiring.)
Source: CNN
CLIENT-EXCLUSIVE RESEARCH
Analyze me
The direct-to-consumer DNA testing kits market is expected to pass $310M by 2022.
23andMe has emerged as a leader in the space, gaining popularity with consumers and even receiving FDA approval for several of its tests.
We dig into how the company got to where it is today, where it could go next, and what it all means for the genomics space. Clients can check it out here.
P.P.S. Interested in learning how to drive transformational growth in your organization? Early bird tickets are on sale for our newest event, The Collective (Dec 10-11, NYC).
The Blurb
I just know, OK? A recent study showed that people with the least understanding of science are the most vehemently opposed to it. They also think they know the most about it.
All the data in this newsletter comes from CB Insights.
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