Smart cities are a hot topic these days, but it’s not all glitz and glamour. Before they can be fully realized, a number of unsexy issues like traffic congestion have to be tackled.
Traffic in smart cities is getting more media attention, and for good reason — the traffic optimization market is projected to hit $38.2B by 2022. We discussed this in today’s client note. Clients can read it here.
Cape Town, South Africa, and the United Arab Emirates are facing massive water shortages.
A group of folks think delivering icebergs to the regions might be a solution.
Learn more about the iceberg heist in The Blurb.
Don’t hassle me, I’m local
Retailers are tailoring their product offerings to meet the needs of their local communities. This summer, for example, Nike unveiled its brick-and-mortar Nike by Melrose venture in LA.
There’s a lot to be gained — 63% of consumers are interested in personalized recommendations from retailers.
Indian budget hotel startup OYO is now valued at $5B after raising $1B yesterday in a round led by SoftBank. This is the second-largest deal in accommodation booking, and the largest travel tech deal in 2018 so far.