We dive into five strategies that John Hancock used to build Twine into a popular consumer savings and investing app.
Today, there is just one direct-to-consumer investment product operated by a financial services incumbent that ranks among the top 40 ‘Finance’ apps in the App Store.
That app is Twine, a digital savings and investing app backed by John Hancock that allows couples to collaborate on long-term financial goals such as a house, a wedding, or a vacation.
As of last fall, Twine had grown to a user base of several hundred thousand. But Twine has bigger ambitions than couples-based financial planning. The app eventually plans to become a one-stop shop for consumer financial services by launching with more products and services from Hancock.